Careers website
Digital recruitment with candidates management
A very diverse brands portfolio are a major plus
Large number of restaurants in north and center maps
Recruitment dashboard with real time KPI to study
Employer branding is quite evidently gaining greater strategic importance with each passing day, defining the way your company is perceived by potential new employees, or in other words, your organization’s reputation as an employer.
Save money on recruitment. A strong employer brand fosters a great work environment and makes your brand more attractive to potential candidates. This in turn means that your employees will be more inclined to refer your organization to other professionals and that you may have a ready-made talent community from which to draw from.
Candidates generated through referrals are the 2nd cheapest means of sourcing and more and more job seekers admit they use social media platforms to gather information about employer brands and open positions.
Bottom line: According to Linkedin, companies that invest in employer branding experience a 50% cost-per-hire reduction.
Services used
The story
The challenge
When talking about a fast growing group of restaurants that quickly became the biggest Romanian restaurants chain in the country, the need to unify its recruitment processes comes very natural. When a company has more than 1000 employees to care for in an industry where the turnover is higher than average and in times when youth expectations have changed the game rules, no company should do things in the way it worked 10 years ago.
The idea
Build on employer brand strategy that will uncover most interesting employees stories from the moment they got hired up to different promotions inside this biggest Romanian restaurants chain in the country, hence building content. Stories meant to inspire new generation to join City Grill Group company in a journey that will be of great positive journey for all. Created content gets published in a platform designed especially for recruitment purposes, where candidate management system allow recruiters to keep track of every applicant and fasten the time to hire lead span. Digital marketing will boost employer brand awareness, engagement and candidates applications exponentially.
The results
We created the dedicated recruitment website where candidates could study each career journey and help them choose the right job and the right brand for them. The number of candidates increased while Facebook & AdWords campaigns got more and more effective, as part of smart channel mix in candidates attraction process. Platform management system allows recruiters to split responsibilities, compare time to hire between recruiters and improve continuously.