Within the last years, infographics have emerged as a novel solution to keep information concise and present it in an appealing way. And according to the latest Google Trend numbers, it has been trending upwards ever since: search volume for “infographic” and “infographics” has increased by 800% since 2010.

As the saying goes “a picture is worth a thousand words”, since infographics have both ‘pictures’ and ‘words’, it represents the best of both worlds: the ability to dissect a complex subject, and the ability to sustain the attention of the reader while doing so.

Making good infographics require you to collect relevant data, write compelling text, and present them in an efficient and visually pleasing way. By doing so, infographics help to cover “heavy” topics in an enjoyable way.

We are visual creatures: 90% of the information transmitted to the brain is visual, and that is processed 60,000x faster in the brain than text, hence we'd rather look at an infographic than read a lengthy text containing the same content.