We optimise customer acquisition funnel
Customer acquisition
We get relevant top B2B lists by CAEN from Risco
We deliver smart customer newsletter strategy with MailChimp
Facebook community and targeted audiences campaigns done smart
LinkedIn allows one of kind audience segmentation that no other channel can provide
AdWords can be your most powerful weapon if done right
We are good in generating B2B leads with public contact details obtained from Hunter
Digital campaigns reduce costs and time between the moment you get to know the right audience until you happily confirm suitable leads & manage customers segments to build a smart up-sell strategy.
A digital strategy understands the brand, uses its tone of voice and visual identity, reaching KPI in each touchpoint interraction with brand's audience.
Understanding the audience is a very important step before any sales campaign starts so is time to think if you colelct information about your customers and what informaiton you have that could help you segment similar people to address to.
Identify where your audience spends time and make sure you get to speak their language explaining their benefits of buying your products there.
Collect even more information from all sources: campaigns platforms, user behaviour in your website, crm actions stored during your interraction. Remembering that every detail counts, will surely help next interracitons.
Services used
The story
The challenge
In the last five years, the cost of acquiring new customers has increased by over 50%. Marketing is becoming more expensive, customers are becoming less trustworthy of brands, and companies could just give up … right?
The idea
Well, the first two statements are unfortunately correct, but the last one is not. Companies shouldn’t give up, but they should simply get smarter. Reducing the costs of customer acquisition while proving the ROI of marketing efforts are two of the most commonly cited marketing priorities any company should clearly set as business goals and tactics.
The results
Measure customer acquisition by channel, audience segment, calendar if seasonality matters, products sold , value propositions and any other details we can A/B test about. Last but not least, digital communication with existing customers, understanding their experiences and feedback becomes more and more the cheaper and smarter 'customer acquisition' strategy.