Drive more app installs

Digital Marketing

With more a thousand new apps submitted each day it’s almost impossible to stand out. While many app developers focus on App Store Optimization, ASO is proving to be less and less relevant as the app ecosystem evolves.

The top 10 search terms in the App Store are brands, and 90% of the top 50 terms searched are branded as well. Unlike the App Store, searches on the web are focused on intent. For example, if your app sells Nike red shoes, it might be practically impossible to appear in a search in an App Store for “shoes,” but you can work on getting the red shoes to appear in a web search, and from there you can get a user to download your app.

Facebook campaigns to drive more app installs

Facebook campaigns to drive more app installs

AdWords campaigns are extremely efficient in driving more app installs

AdWords campaigns are extremely efficient in driving more app installs

Mailchimp newsletters can be a good reminder to increase app usage frequency

Mailchimp newsletters can be a good reminder to increase app usage frequency

The challenge

With more a thousand new apps submitted each day it’s almost impossible to stand out. Making your app to stand out among the increasing app installs daily is going to be hard. Even free app downloads are difficult to achieve.

The idea

Known for its ability to market websites, AdWords can also be incredibly powerful when you use it to drive mobile app downloads. Other channels can also contribute for a higher app install number by the time our deadline is reched.

The results

How we do this? We are setting up conversion tracking for your mobile app that will help AdWords to come up with bids for your ad, so that you can get the best results for the best price. Installing conversion tracking will also allow us to monitor how well ads are performing and giving us the power we need to optimize it.